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You searched Library Catalogue - Author: Lengefeld, Uelaine A
Call Number (WOU) SP CEMBA 2016 64
Author Lau Wooi Leong
Title A study on Klang Valley’s online Grocery Business : will it boom in near future or it is still a mirage? / Lau Wooi Leong
Abstract The influence of internet on every business has been pervasive and much talked about over the decade or so and we have seen businesses extending their offerings with the extensive use of internet. Now we can see almost everything is being offered on the internet and one of the businesses that has got much of attention in recent years is the Online Grocery Shopping. However, its adoption rate varies from different geographical area and market landscape. Although online grocery business is expected to be the next “big thing” of online retailing, there is no concrete evidence that it will be wide adopted around the world, including Malaysia. This has somehow held back the progress of this segment of business as most of the retailers are reluctant to put in extra resources and investments. Most of them are in a wait-and-see position; waiting for clearer market direction and trend so that they can confidently put in their resources on the most critical part within the supply chain of the business. In order to enrich the information of this business especially in Malaysia’s context, this paper explores the perception of the local consumers pertaining to Online Grocery Shopping with the aim to identify factors that may influence its acceptance. In this paper, Technology Acceptance Model (TAM) is deployed by mediating it with demographic factors such as age, education and income levels to provide more insight to predict its future adoption pattern and subsequently, sets as a starting point for retailers to realign their focus in order to bring the adoption of online grocery business to the next level. From the results, it was found that the customers’ perceived ease of use and perceived usefulness are the two important factors that influenced the acceptance of online grocery shopping. Hence, retailers are urged to streamline their focuses in these areas before slowly expanding their focus to other part of supply chain or business process.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2016
Physical Description 1 online resource (47 pages) : illustrations, text file, PDF.
Subject Online shopping
Subject Business

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