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Title Product management & strategy / Donald R. Lehmann ... [et.al]
Publisher/Year Kuala Lumpur, Malaysia: McGraw-Hill, 2010
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Author Lehmann, Donald R.
Title Analysis for marketing planning / Donald R. Lehmann and Russell S. Winer
Publisher/Year Boston: McGraw-Hill, 2008
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Author Lehmann, Donald R.
Title Product management / Donald R. Lehmann and Russell S. Winer
Publisher/Year Boston : McGraw-Hill, 2005
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Author Gupta, Sunil
Title Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta and Donald R. Lehmann
Publisher/Year Upper Saddle River, NJ : Wharton School Pub., 2005
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Number Available: 1
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Author Lehmann, Donald R.
Title Analysis for marketing planning
Publisher/Year Boston: McGraw-Hill, 2002
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