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Call Number (WOU) SP CEMBA 2017 11
Author Chu, Chin Keet
Title The impact of social networking on job performance among executives in Penang. / Chu Chin Keet.
Abstract Research related to social networking at workplace are still somewhat limited despite the intense advancement of social media and its related activities. There has been a considerable debate among academicians and organizations on the impact of social networking at workplace. While some claim that social networking is a waste of time and resources, others believe it contributes to the improvements in job performance. This research attempts to resolve the controversy on the issue by investigating the use of social networking at workplace and its effect on job related performances. This research is designed to study on how the use of social networking at workplace will impact on job performance of employees of executive level in Penang and determine the degree of causality between social networking with job satisfaction, employee productivity, turnover intention and employee innovation. The research also explores some consequences of social networking at work by analyzing its association with job satisfaction, employee productivity, turnover intention and employee innovation. Based on literature review, a research model and hypotheses were developed to predict how social networking at work will affect employee’s job performance. The data was collected through the convenience sampling of 98 executive level employees in Penang and analyzes using Spearman’s correlation and Linear Regression using SPSS software. For the factors predicted to be influenced by social networking at work, the result shows that all the factors which comprises of job satisfaction, employee productivity, turnover intention and employee innovation are positively associated with social networking at work by having high significant values except for turnover intention which is not significant. Overall, the evidence suggests that social networking at work may not necessarily negatively affect job performance. The results are also discussed and presented along with its findings, limitations, future research and also recommendations.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2017.
Subject Job performance.

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