first record | previous record | next record | last record
full | marc
Record 1 of 1
  Total Requests  0      Unsatisfied Requests  0
You searched Library Catalogue - Author: Kan, Pei Ying
Call Number (WOU) SP CEMBA 2017 76
Author Wong, Xiu Yi
Title Factors affecting consumers spending decision in ecommerce market in Perak State / Wong Xiu Yi
Abstract In recent years, ecommerce has become so popular among all the consumers. The trend to shop online has been found growing rapidly over this few years. Thus, the persistence of this research is to study the factors affecting consumers spending behaviour in e commerce in Perak. Based on the earlier studies that have been conducted by other researchers, they realized that there is a significant relationship between these four variables and consumer online shopping intention. I had distributed 120 survey questionnaires to consumers in Ipoh to gather the primary data for this research. The Cronbach’s Alpha Reliability test has been used to conduct on every hypotheses which shown high reliability outcomes. In addition, I have used Pearson Correlation Coefficient to analyses 120 responses from the questionnaires that I have obtained. The argument of the findings, implications of the study, limitations for the study, and recommendation for future research are discussed in the end of this study.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2017
Subject Electronic commerce.

Advanced searchTips
 Words: Search type:
Database: Library Catalogue
Location Filter:
All Libraries
WOU Main Library
RC Ipoh Library
RC Johor Bahru Library
RC Kuala Lumpur Library
RC Kuching Library
DISTED Main Library
DISTED Hospitality Library