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You searched Library Catalogue - Title: Study task in English student's book / Mary Waters and Alan Waters
Call Number (WOU) SP CEMBA 2010
Author Tey, Chin Hui
Title Marketing strategies of legal practitioners in Johor Bahru, within the ambits of the statutory constraints and restriction, without sacrificing the professionalism, dignity and honourable of the legal profession. / Tey Chin Hui
Abstract The study seeks to analyse the strategies adopted by legal practitioners in Johor Bahru in marketing themselves and their services, within the ambits of the legal constraints and/or restriction, without sacrificing the professionalism, dignity and honourable of the legal profession. The writer has decided to conduct research over this topic because the writer is of the views that legal practice has been treated as both a profession and business nowadays and thus there is a need for each and every legal practitioner to market himself and his services, upon taking into account the legal constraints and/or restrictions and the duty to preserve the professionalism, dignity and honourable of the legal profession. The writer has adopted qualitative research methods in conducting the research, whereby the writer has interviewed some selected practising lawyers in Johor Bahru and the writer has also conducted case study, articles and journals analysis over similar issues to gain more understanding over the research questions to enable achievement of the research objectives of the study. The findings show that the marketing activities undertaken by legal practitioners in Johor Bahru are still at infant stage, whereby the legal practitioners are still quite passive in carrying out marketing orientation. It is noted that generally the legal practitioners are mainly depend on words of mouths to expand their networking although there are lawyers that are more proactive in carrying out marketing activities by organising talks and seminars to educate their clients. On the other hand, there are legal practitioners that have made used of the technology as their marketing tools to further enhance their relationship with their clientele. Nevertheless, one of the respondents has highlighted that “branding” is an emergence marketing tools that can adopted nowadays. Upon analysing the findings obtained, the writer felt that the marketing strategies of local legal practitioners are still at infant stage and there are still xii rooms for improvements and thus the writer has made several recommendations from the legal practitioners, clients and competitors perspectives. The writer hopes that the recommendations will act as guidance to the local practitioners to assist them in expanding their existing marketing strategies so that they could remain to be competitive in the legal industry and they would be more readily to face the competitions by foreign lawyers upon liberalisation of the local legal industry as well.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2010
Physical Description 126 p.; 30 cm.
Subject Wawasan Open University -- Dissertations

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