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You searched Library Catalogue - Title: Environmental analysis units and strategic decision-making: a field study to selected 'Leading-edge' Corporations
Call Number (WOU) SP CEMBA 2016 62
Author Jason Tamil Selvam
Title A study on the factors that contribute to rising trend of consumers purchase of share rides using smartphone app. / Jason Tamil Selvam
Abstract The purpose of this study is to explore some of the different variables that influence people to purchase Share Rides using smartphone apps. The study seeks to answer the research question and determine factors that contribute to this trend. The goal is to analyze the advantages and disadvantages of Share Ride. The study is also to determine challenges encountered by Share Ride and future trend of Share Ride. The study is conducted by data collection through survey questionnaires. And the research also helps to increase the amount of knowledge regarding Share Ride pros and cons.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2016
Physical Description 1 online resource ( 122 pages) : illustrations, text file, PDF.
Subject Consumer behavior

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