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You searched Library Catalogue - Title: 4th ed
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Call Number (WOU)
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SP CEMBA 2011 56
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Author
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Lim, Chia Yon
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Title
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Customers' acceptance on Internet banking services : the Malaysian perspective / Lim Chia Yon
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Abstract
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Many studies have been conducted to determine the factors influencing the
acceptance of technology. In this study, TAM model has been extended to the context of
Internet banking to better explain the acceptance of Internet banking services. The
objective of this study is to identify the factors affecting acceptance of Internet banking
services in Malaysia. Computer self-efficacy, privacy and security, preferences for
personal contact, trust and two constructs from TAM model (perceived usefulness and
perceived ease of use) have been identified as the independent variables of this study.
It is the goals of this study to generalize the results to the target population which
will ultimately enabling the results to be used in assisting banks to implement the
Internet banking system effectively and efficiently. This study involved a sampling size
of 200 individual customers of commercial banks in Penang. Questionnaires were
distributed to targeted respondents of commercial banks’ customers in Penang. The
responses of the survey were analyzed using SPSS to test the hypotheses of this study.
Interestingly, respondents of this study have viewed perceived ease of use and
perceived useful as the same features affecting their acceptance of Internet banking
services. Thus, these two variables were then being grouped into one single variable as
perceived usability. This study found computer self-efficacy and perceived usability are
important factors in influencing customers’ acceptance of Internet banking services.
However, privacy and security, preferences for personal contact and trust were found to
be insignificant to the acceptance of Internet banking services. The findings indicated
59.1% of the total variation in the customer acceptance was explained by the five
independent variables identified in this study. The implications and contributions of
these findings to practitioner and theory development were included.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2011
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Physical Description
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104 p.; 30 cm.
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Subject
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Wawasan Open University -- Dissertations
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Subject
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Internet banking -- Malaysia
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