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You searched Library Catalogue - Author: Cohen, William A.
Call Number (WOU) SP CEMBA 2017 21
Author Heng, Han Wei
Title A study on the acceptance level of consumers towards Bitcoin payment in Klang Valley, Malaysia. / Heng Han Wei
Abstract Bitcoin first created by Satoshi Nakamoto in January 2009. It is an open source, peer to peer, electronic money. Bitcoin system is different compared to the traditional financial system during the transactions. Bitcoin network is completely decentralized. However, all Bitcoin transactions record will be stored in a public ledger. For this reason, Bitcoin transactions are pseudonymous, not anonymous. Besides that, 0% transaction fees, micro-transactions, international transactions and zero chargeback are the main reasons for an online retailer to choose Bitcoin as payment instrument compared to credit card and other online payment methods. This study is designed to find out the acceptance level of consumers towards Bitcoin payment in Klang Valley, Malaysia. It is intended to help Malaysia online retailer to choose the best payment instrument for their eCommerce store. A theoretical framework with four independent variables (optimism, innovativeness, discomfort and insecurity) and one dependent variable (Bitcoin payment adoption) was formed. This framework is based on Technology Readiness Index (TRI) model by Parasuraman (2000). Four suggested hypotheses was used to test the relationship between independent variables and Bitcoin payment adoption. A questionnaire with 19 items and the 5-point Likert scale was distributed manually and online. Convenient sampling was used in data collection. 382 respondents from Klang Valley participated in this study. The results indicated that respondents are innovativeness and optimist about Bitcoin payment. They only felt slightly insecure but no discomfort feeling towards Bitcoin payment. Among all, innovativeness is the main factor that drives respondent to adopt Bitcoin payment. This study ends with some strategic recommendations to improve the two most significant factors, innovativeness and optimist in order to increase the level of acceptance consumer.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2017.
Subject Consumer behaviour.

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