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You searched Library Catalogue - Subject: Satisfaction Malaysia.
Call Number (WOU) SP CEMBA 2017 17
Author Wong, Hon Sim
Title Factors influencing the intention to undertake Islamic home financing : a case study among Klang Valley consumers / Eugene Wong Hon Sim
Abstract Malaysia is predominately a Muslim country where 70% of her citizens are Muslims. Islamic banking is defined as banking or financing activities which are in compliance with Shariah Law. Ironically, the Islamic Banking which is developed based on Islamic laws did not gain the majority adoption in Malaysia. The study aimed to unveil the factors influencing intention to undertake Islamic home financing among Klang valley consumers and the characteristics of individuals inclined to undertake Islamic home financing. Literature review suggests that religious belief, product features and services as well as government incentives are among the factors influencing the adoption of Islamic home financing. A survey was conducted with questionnaire among 156 Klang Valley consumers and the results are analysed quantitatively. The results suggest that Muslims, married individuals, age 30-39, income RM3000-4999, government servants and individuals experienced Islamic banking or Islamic home financing typically express higher intention to undertake Islamic home financing. Independent variables such as religious belief, product services and features and government incentives are significantly positively correlated with the intention to undertake Islamic home financing. Essentially, the researcher present recommendations for Islamic banks to market Islamic home financing products effectively.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2017.
Subject Financial

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