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You searched Library Catalogue - Author: Michaels, Ed
Call Number (WOU) SP CEMBA 2018 25
Author Leong, Lee See
Title Buying decisions on high rise dwellings in Ipoh City / Leong Lee See.
Abstract This study is investigating the primary and corresponding attributes that influence customers’ buying decisions in purchasing housing properties that specifically focus on high rise residential development, localized to the local environment. The study is carried out in an integrated township consisting of mixed development located in Ipoh. The study is of value to the housing developer for better insights towards understanding the needs of their customers/potential customers in which planning, designs and the adoption of its marketing strategies are of relevance and can satisfy the needs of the new generation of customers. The study has found that the primary property attributes of quality, price and location have significant positive influence on the buying decisions of customers. The various corresponding property attributes and their level of importance that influence purchase decision were also investigated and identified. It is also found that the service quality of the developer plays an important role in influencing the buying decisions of many customers. Other customers’ preference such as mode of communication and the methodology to maintain the high rise development were also evaluated and identified. Findings also include informative insights into other opportunities for the organization’s organic business growth in near future.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2018.
Physical Description 1 online resource (pages) : illustrations, text file, PDF.
Subject Properties -- Malaysia.

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