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You searched Library Catalogue - Publisher: Advantage Quest,
Call Number (WOU) SP CEMBA 2020 04
Author Thong, Kelvin Kok Thye
Title The impact of digital marketing towards consumer online shopping : a case study on beauty products in Klang Valley / Kelvin Thong Kok Thye.
Abstract With the growing adoption of both buyers and sellers in the E-commerce industry, digital marketers strive to identify the factors impacting consumer behavior when purchasing beauty products online. The problems faced by customers include security concern, quality issues, condition of the arrived goods, timely delivery and unclear policies.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CEMBA).
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2020.
Physical Description 1 online resource (113 pages) : illustrations, text file, PDF.
Subject Internet marketing -- Malaysia.

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