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You searched Library Catalogue - Author: Prem, Kumar Ganeson
Author Batra, Rajeev
Title Advertising management / Rajeev Batra , John G. Myers and David A. Aaker
Edition 5th ed.
Imprint New Delhi : Prentice-Hall of India, 1996
Description xiv, 754 p.: ill.; 24 cm.
Extended Info Barnes & Noble
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1 HQ Library-General Collection HF5823 R328 1996 1 0000006400 Available
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