first record | previous record | next record | last record
full | marc
Record 1 of 1
  Total Requests  0      Unsatisfied Requests  0
You searched Library Catalogue - Title: Focus on writing. 5 / Laura Walsh
Call Number (WOU) SP CEMBA 2013 63
Author Kayo Tanaka
Title Change of Japanese marketing strategy – the case of Hello Kitty/ Kayo Tanaka
Abstract The purpose of this study isto verify the effect of new strategy, licensing business, which adopted by Sanrio. Japanese old style business model, exporting products, is faced with an impasse. Japanese government is seeking a new business model in next creative industry. What the new strategy brought to Sanrio? What can be learnt from this attempt for other businesses in creative industry? Financial impacts by licensing business are examined, and the relations between new strategy and characteristics of Sanrio are discussed. I hope this case study will give some hints for businesses in creative industry to plot their new strategy.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2013.
Physical Description 1 online resource ( 92pages) : illustrations, text file, PDF.
Subject Marketing

Advanced searchTips
 Words: Search type:
 
Database: Library Catalogue
Location Filter:
All Libraries
WOU Main Library
RC Johor Bahru Library
RC Kuching Library
DISTED Main Library