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You searched Library Catalogue - Subject: HISTORY / Modern / General.
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Call Number (WOU)
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SP CEMBA 2016 75
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Author
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Lee, Meng Kit
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Title
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Satisfaction determinants of online shoppers in Malaysia. / Lee Meng Kit
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Abstract
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The purpose of this article is to identify and validate empirically the determinants that might
lead to customer satisfaction in the context of online shopping across Malaysia. It is
hypothesized that qualities of product information, user interface, security and privacy,
delivery services and customer support are positively related to satisfaction of online
shoppers. The survey results confirm that user interface, security and privacy, delivery
services and customer support have a significant impact on the satisfaction of online
shoppers. The results served as significant implication to online retailer in Malaysia. The
limitation of the study and recommendation for future research will be discussed at the end
of the study.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2016
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Physical Description
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1 online resource ( 98 pages) : illustrations, text file, PDF.
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Subject
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Customer satisfaction.
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Subject
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Teleshopping -- Internet marketing.
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