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You searched Library Catalogue - Title: 3rd ed.
Call Number (WOU) HF5827.9 .L35 2008eb
Call Number (DISTED) HF5827.9 .L35 2008eb
Author Lakhani, Dave,
Title Subliminal persuasion [e-book] : influence & marketing secrets they don't want you to know / Dave Lakhani
Abstract Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Here, master marketer Lakhani reveals in detail the techniques people used to secretly persuade and influence you. He walks you through the Consumer Seduction Process and teaches you the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want--effectively, profitably, and even ethically.--From publisher description.
Notes Includes bibliographical references (p. 191-194) and index
Publisher/Year Hoboken, N.J. : John Wiley & Sons, c2008.
Physical Description xxii, 202 p. ; 23 cm. +
Subject Subliminal advertising
Subject Subliminal projection
Subject Marketing -- Psychological aspects
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