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You searched Library Catalogue - Publisher: SAGE,
Call Number (WOU) SP CEMBA 2016 84
Author Wong, Yin Yan
Title Factors affecting consumer buying behavior of smartphones among the urban community in Ipoh City. / Wong Yin Yan
Abstract The aim of this study is to investigate the factors affecting the consumer buying behavior of smartphones among the urban community in Ipoh City, Malaysia. The data was collected through self-administered questionnaires and the convenience sampling method. A total of 106 sets of completed and usable questionnaires were obtained from the respondents in Ipoh City. The results reveal that there is a relationship between social needs, product features, convenience, brand name, social influences, and price and the buying behavior towards smartphones. A strong relationship exists between the factors of social needs, product features, and convenience with that of the buying behavior towards smartphones among the urban community. This survey provides valuable insight for the smartphone providers in meeting client demands. The smartphone providers, application developers, and programmers should further improve the ability and performance of current smartphones by upgrading their hardware and software to deliver services that promote better user interaction and engagement, so as to be marketable and sustainable in meeting the unlimited consumer needs and wants of today.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2016
Physical Description 1 online resource ( 155 pages) : illustrations, text file, PDF.
Subject Urban community.

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