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You searched Library Catalogue - Title: ASEAN free trade agreement: implications and futures
Call Number (WOU) SP CEMBA 2018 38
Author Nur Amira Binti Kamaludin
Title Transformation service quality at Prince Court Medical Sdn Bhd, KL / Nur Amira Binti Kamaludin.
Abstract The importance of transformation service quality in the Prince Court Medical Centre Sdn Bhd, Kuala Lumpur(PCMC), Malaysia for growing the demand in the Private Hospital in the Malaysia. This project is aimed to study at assessing the correlation between service quality factors and patient satisfaction in the PCMC. The influence of demographic variables is age, gender, income, marital status and others as category moderators on this relationship. This study assists the company to seek opportunities for improvement service quality in the PCMC by understanding patient expectation, patient perception under service quality and patient satisfaction. After reviewing a number of literatures, it was observed that factor affect the service quality in the PCMC. The development of service quality was studied through drawing on data from questionnaires and proposed theoretical framework of transformation service quality before continuing the research. A survey was conducted among PCMC patient and all necessary data will have collected with specific questionnaires. A total of 100 questionnaires will be collected from patient at PCMC to examine the goodness of model fit, sign indeterminacy, measurement model and structural relationship.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2018.
Subject Quality service -- Malaysia.

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