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You searched Library Catalogue - Title: study on the information technology risk (IT risk) management for a financial institution in Malaysia / Seow Fui Kong
Call Number (WOU) SP CEMBA 2010
Author Khoo, Raymond Eng Kheong
Title Customer relationship management in the banking industry in Malaysia / Khoo, Raymond Eng Kheong
Abstract This project is about the tough competition faced by local commercial banks in the banking industry in the wake of the liberalization of the financial sector by the central bank i.e. Bank Negara Malaysia as more banking licenses will be given out to foreign banks to operate and open branches. The progress made in the banking industry under the blueprint formulated by the central bank towards the financial reform will be shown in this project. Past literatures and journals will be reviewed and analysed. A proposed framework linking quality products and quality service to customer relationship management in the banking industry which leads to customer retention and loyalty will be constructed. With an effective customer relationship management, the competition faced by the local commercial banks can be mitigated
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2010
Physical Description 67 p.; 30 cm.
Subject Wawasan Open University -- Dissertations

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