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You searched Library Catalogue - Title: Study tasks in English [Audio cassettes]
Call Number (WOU) SP CEMBA 2019 01
Author Lau, Kar Ee
Title A study on the behaviour of the PayWave as a contactless credit card payment features among the card users in Malaysia / Lau Kar Ee.
Abstract Contactless credit card payment method is becoming popular but it encounters some of the resistance from certain user groups. Using the model of Technology Acceptance Model (TAM) and some Unified Theory of Acceptance Model (UTAUT) and extended construct of security, this study explores the behaviour of the PayWave as one of the contactless credit card payment method which included the Perceived of Usefulness, Perceived of Ease of Use, Social Influences and Perceived Security.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2019.
Physical Description 1 online resource ( pages) : illustrations, text file, PDF.
Subject Credit card -- Customer behaviour.

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