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Author	Wilson, Richard M.S.
Title	Strategic marketing management: : planning, implementation and control / Richard M.S.Wilson; Colin Gilligan
Publisher/Year	Oxford: Butterworth Heinemann, 2009
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Title	Visual marketing [e-book] : from attention to action / Michel Wedel, Rik Pieters (eds.)
Publisher/Year	New York, NY : Lawrence Erlbaum Associates, c2008.
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Author	Peter, J. Paul
Title	Consumer behavior and marketing strategy / J. Paul Peter and Jerry C. Olson
Publisher/Year	Boston : McGraw Hill, 2005
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Author	Levy, Michael
Title	Retailing management / Michael Levy and Barton A. Weitz
Publisher/Year	New York : McGraw Hill, 2004
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Author	Belch, George E.
Title	Advertising and promotion: : an integrated marketing communications perspective
Publisher/Year	New York: McGraw-Hill/Irwin, 2004
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